Chicago Celebrates Derrick Rose with a Unique Adidas Basketball Event

Last week, Chicago transformed into a vibrant stage to celebrate one of its most beloved sons: Derrick Rose. From January 2nd to 4th, the Windy City paid tribute to the extraordinary career of the former NBA MVP with a series of special events organized by Adidas Basketball, honoring the deep bond between Rose and his hometown.

A Three-Day Tribute

The tribute spanned three intense and emotional days, with various initiatives involving fans and the local community. Among the main events were an exclusive flower pop-up shop, the premiere of the touching short film Becoming a Rose, a special basketball game for alumni at his alma mater, Simeon Career Academy, and a special moment during a Chicago Bulls game at the United Center.

Derrick Rose, a symbol of determination and resilience, reflected on the stages of his incredible career, recalling how Chicago played a pivotal role in both his personal and professional growth.

Rose's: The Flower Pop-Up for Fans

The celebrations began on Thursday with a unique initiative: Rose's, a temporary flower shop set up at the Tortoise Supper Club. Here, fans had the opportunity to send roses to their loved ones, a symbolic gesture in honor of Derrick and the people who have had a positive impact on their lives.

That same evening, Rose hosted the exclusive screening of Becoming a Rose at Soho House Chicago. This short film tells his extraordinary story and his unconditional love for his city. Afterward, Adidas organized a roundtable discussion where Derrick expressed his deep gratitude to the community and supporters who have been with him throughout his journey.

The Alumni Game at Simeon Career Academy

On Friday evening, the attention shifted to the basketball court at Simeon Career Academy, where Derrick returned for an exciting game between alumni and the current school team. The event featured some of his former Chicago Bulls teammates and was held for a charitable cause, raising funds for worthy causes.

Art Installation and Exclusive Merchandise

Saturday's celebration continued with a spectacular Adidas floral installation at Clybourn Park, where fans could admire the artwork and purchase exclusive items from the Adidas x Derrick Rose collection. A must-see for all of Rose’s supporters and streetwear enthusiasts.

This special tribute underscored Derrick Rose's lasting influence on the city of Chicago and its people, once again demonstrating how sports can unite an entire community.